Echo Dot is Amazon’s #1 Top Holiday Seller

Amazon declared today something that readers already knew… Amazon Echo devices are awesome.

Amazon Alexa
Amazon Alexa

Specifically Amazon noted:

  • “Sales of Amazon Echo family of devices up more than 9x over last year’s holiday season”
  • “Echo Dot is the best-selling, most gifted item on Amazon.com with millions sold worldwide since launch”
  • “Alexa devices made up top-selling products across all categories on Amazon.com including Echo Dot, Fire TV Stick, Fire tablet and Amazon Echo”

From this we can gather that Echo hardware is selling extremely well… probably better than I even thought possible. The Echo Dot was the key to the growth as its price point ranged between $40 and $50 through most of the holiday season. Finally, devices that are Alexa-enabled are doing quite well. I’m not sure that I’d call a Fire tablet an Alexa device as it did so many things before Alexa, but Amazon’s free to categorize things how they want.

The Amazon press release gives more details about popular Alexa questions. One thing I found notable is that there are a lot of people who don’t know how to make chocolate chip cookies.

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