Technology website Recode is reporting that Google may have an Echo-like device by the end of the year.
When I worked in the tech industry the CEO would spin this new competition as validation that our company was working on all cylinders. To some degree that makes sense, but you always had to fear getting Google’d out of business. How many of you still use Lycos to search, have Palm products, or use MapQuest?
It was only a matter of time until Google, Apple, and Microsoft started to get in on Echo’s hands-free, always-on benefits. They already have the back-end personal assistant in Google Now, Siri, and Cortana. It simply makes too much sense for them not to do it. I’m almost surprised it isn’t already in your Xbox and Apple TV.
According to Record, Google is going to redesign it’s OnHub router with it’s new Chirp capabilities. It should come as no surprise that the OnHub, look’s very much like Amazon Echo.
At the end of the day, the competition will be a win for consumers. People will have more choice and the companies will push each other adding new features.
These always listening assistants may very well might be the next new platform now that smartphone innovation has leveled off.